Gustavo Almaraz Petrie

BA in Law with a specialty in corporations from Universidad Panamericana (Mexico). He participated in the Stanford Business Graduate School Program Strategy Beyond Markets: Building Competitive Advantage Through Government Relations and Public Affairs.

In 2002, he joined GEP, the first specialized firm in political consulting and public affairs in Mexico, which now has more than 25 years of experience in the field.

Gustavo is currently the Executive President of GEP. As such, he coordinates the different solutions of the firm: Strategic Information, Political Consulting, and Public Affairs; all of which are designed to meet the national and international needs of the organizations.

Throughout his career, Gustavo has served as an advisor of the diverse industries of the productive sectors, for instance, food and beverage, insurances, financial services, pharmaceutical, aviation, railways, among others. Besides, he has managed to establish strategic alliances of the firm at a global level. This, in order to implement all of the best practices of the field inside our country.

Gustavo is a member of the council and President of the Steering Group of the American Chamber of Mexico (AmCham), place where he was also Head of the Committee of Legality and State of Law. Simultaneously, he is President of the Public Strategy Committee of the Mexican Employer Confederation (COPARMEX), Vice President of the National Association of Lobbying Professionals (PROCAB), Board Member of the ANADE Colegio de Abogados, and an opinion collaborator in the media.

Because of his outstanding work in the Public Affairs and Political Consulting fields, Gustavo Almaraz Petrie has been granted numerous awards and distinctions; such as the 2019 Yiacatecuhtli Award of the AmCham, the 2021 National Award of Communication (which he shares with Gustavo Almaraz Montaño, regarding the Legislative Communication brand) “José Pagés Llergo,” the CONAR’s distinction for the consolidation of the autoregulation culture in Mexico, among others. Under his leadership, GEP has been recognized twice (one in the category of “Innovation,” in 2017, and the other in the category of “Advancing interests,” in 2018) by The Interel Global Partnership (IGP), which is the biggest network of independent Public Affairs consultancies.

Erika Martínez Mott

BA in Political Science from the Universidad Nacional Autónoma de México (UNAM). 

She has worked for more than 20 years in GEP, the first firm specializing in political consulting and public affairs in Mexico, with more than 25 years of experience. 

Currently, she is General Manager of GEP, a position from which she designed and implemented the monitoring and strategic information platform. Likewise, she has developed models for the development of political and strategic analysis documents. 

In her career, she has advised a variety of industries such as manufacturing, food and beverages, energy, pharmaceutical, agrobusiness, among others.  

She has vast experience in lobbying strategies at the Federal, State and Municipal Levels.